Leonie Mateer was born in New Zealand where she was a professional puppeteer, model agency owner, and regular television talk show panelist.

She relocated to the USA in her mid 30s with her two teen daughters when she created Caboodles cosmetics organizers-

Caboodles was a  teen product phenomenon in the late 80s and early 90s that took the retail industry by storm -

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Caboodles products are still found in retailers’ stores worldwide.

She was also co-founder and president of Sassaby Inc. : Sassaby organizers and Jane Cosmetics – Company sold to Estee Lauder

and owner of She-Designs LLC a product development and marketing company.

Ms. Mateer returned to live in Northland, New Zealand 2004 – 2011 where she created, marketed and operated the “Coastal Chalet Suites” A luxury, self contained accommodation business which she sold in 2011.

Author of  ”The Caboodles Blueprint” and easy to read, step by step guide on how to take your product idea to market

Ms Mateer is an avid blogger on subjects ranging from starting your own business to marketing, sales, product and brand development.

Leonie Mateer has been selected as an:   Honored Member
 Who’s Who of Leading American Executives 1993  and Honored Member 
Who’s Who of American Inventors 1997

She is currently working on her new novel “The Murder Suite” – an entry into the National Novel Writing Month

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              Ms. Mateer lives in Ventura, California and Northland New Zealand

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